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IAA SUCCESS STORIES

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Our Wild Ride to Success  
     
Background
Interspace Airport Advertising is a family company that was founded in 1974 in Allentown, PA. Our unique ability to gather the very best ideas from every branch of the advertising and display industries has resulted in dynamic, unmatched Community Showcase Programs for the airport industry. While providing outstanding appearance and local flavor unrivaled in the airport advertising business, Interspace has consistently and substantially increased airport revenue. As a result, the company has grown to handle more than 30% of all North American airports.
The IAA Mission
Our crewmembers will create successful airport partnerships which develop exciting and attractive community showcase programs which link those airports closer to their regional business community and deliver substantial increases in revenue to our partners.
  

Introduction
   
Interspace Airport Advertising has experienced explosive growth since its creation in 1974 due to our team's commitment to the highest standard of innovation and excellence in each of our airports.

Since our founding over 30 years ago, Interspace has thrived on the challenge of providing our airport partners with dynamic advertising programs. Our great success has only intensified our commitment to maximize the potential of each of our 190+ airport advertising programs. The critical elements of our programs include:

  • Intensely market driven sales and marketing efforts
  • Displays focused on essential passenger and advertiser services
  • Displays customized with distinctive shapes, sizes, and textures that develop a theme and brand a terminal's identity
  • A program yielding dramatic revenue increases
  • Market driven

Interspace's track record demonstrates a clear ability to analyze a region and develop an effective marketing master plan for the program. Working in partnership with the airport, a careful mix of unit sizes and shapes is strategically selected by an advance team that includes sales and properties personnel. Every market segment is examined including manufacturing, educations, health care, finance, real estate, as well as hotels and motels. The case mix is custom fit to each market segment based on the local economy.

Our marketing representatives ensure that "no stone is left unturned" in their pursuit of clients. More than 100 companies in each airport region are contacted in this process and offered a variety of display options to suit any budget and to maximize the return to the airport.

Program Appearance
Above all else, we believe that attractive customized displays are critical to the appearance of the airport and the success of the advertising program. Working with airport management and airport architects, our designers select the best shapes, sizes, colors, and textures to create a dynamic, exciting enhancement to the terminal, while providing the best product for each market segment. Every Interspace program is customized. Only Interspace has the unlimited choices in display shapes, sizes, colors, and textures. Interspace provides all financing for its significant display case investment in each airport.

   
Award Winning Programs
Interspace Airport Advertising's programs have won 10 ACI-NA Concession Contest Awards since 1999, Sweeping the A&B Category (airports under 5 million in passenger traffic).
   
Summary
Interspace Airport Advertising provides a whole new world of opportunity for airport management. Our program creates a Community Showcase that not only benefits the region, the advertisers, and the passenger, but also delivers unprecedented levels of revenue to the airport while improving the appearance of the terminal building dramatically. We are proud of the accomplishments of our crewmembers!
 
 
  
 
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